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Privacy Policy

We process your personal data for the benefit of our service provision. We attach great importance to your privacy and we will therefore treat these personal details confidentially and carefully.

The aim of this page is to inform you about what “user data” we might collect, why we may do this, and how you can manage and control any of your data we may hold.

Long story short, our privacy policy is simple:

We don’t purposefully gather or use any data we don’t need, or you don’t want us to use.


Data Protection Act 1998

We comply with the principles of the Data Protection Act 1998 when dealing with all data received from visitors to the site.

Our Services

We only hold the data necessary to offer services provided on our website.

Data Protection Register

Data is only used for the purposes described in our entry on the Data Protection Register.

Required Period

We only hold personal data for as long as necessary. Once data is no longer needed it is deleted from our files.

Email Updates

We regularly email website news and information updates to those customers who have specifically subscribed to our email service, particularly members of our Rewards Club loyalty scheme. All subscription emails sent by us contain clear information on how to unsubscribe from our email service.

Our Promise

We never sell, rent or exchange mailing lists.

The Detail

Applicability of privacy policy

This privacy policy provides information about the processing of personal data by or on behalf of Ben Reid & Company Limited and only applies to the use of its customers’ personal data and visitors to the website.

This privacy policy does not apply to websites of third parties, such as websites or apps to which Ben Reid & Company Limited refers on its website and in its emails. We recommend that you consult the privacy policy of these third parties on the relevant websites.

Identity of Ben Reid & Company Limited

Ben Reid & Company Limited is responsible within the meaning of the Data Protection Act and –  with effect from 25 May 2018 – the General Data Protection Regulation (GDPR). This privacy policy provides information about the collection and processing of personal data by or on behalf of Ben Reid & Company Limited.

Ben Reid & Company Limited is known under Companies House company number SC146344. Ben Reid & Company Limited is has its registered office address at Countesswells Road, Aberdeen AB15 7AL in the United Kingdom and can be reached on the email address: [email protected]

How do we collect personal data?

We can receive information from you in the following ways:

Directly from you: for example, by entering into an agreement with us, if you contact us by email, telephone or in writing, you register for activities, use your Rewards Club loyalty card or subscribe to our newsletter.

Through our own website: for the purposes of carrying out, improvement and registration of our services, we collect various information through our website and Rewards Club loyalty card by the use of cookies, among other things.

Through third parties: we may use the services of third parties. These third parties then act on behalf of Ben Reid & Company Limited. This privacy policy also applies to the data collected via these third parties when they act as processor for us. We are not responsible for the collection of data that does not take place on behalf of Ben Reid & Company Limited. In this regard, we refer you to the privacy policy of these third parties.

What personal data do we collect?

We may process personal data about you because you use our services and/or because you provide it to us yourself when you fill in a contact form on the website. We can process the following personal data:

Contact and account details, including name, address, telephone number, email address.

Website details – such as IP address, traffic and location data and information about the use of our website, Rewards Club loyalty card and digital newsletters.

Information that you submit when you apply for a job with us, such as your CV and any related information.

Anonymous Technical Data

Whenever you use a website, mobile application or other Internet service, certain technical information usually gets created and logged automatically. This technical information is anonymous and we do not sell or share this information with anyone.

Here are some of the types of technical data that may be available to us:

Log data

When you visit a website, depending on your device, browser and privacy settings, the website hosting servers may automatically record anonymous information (“log data”), including information that your browser sends whenever you visit a website, or that your mobile app automatically sends when you’re using it.

This log data typically includes your Internet Protocol address (IP address), a note of the website pages you view, browser and device type and settings, the date and time the site was viewed etc.

If you are interested, you can request more details about the types of information which may be recorded in our logs by using any of the contact options available on our website.

Cookie data

Many websites also use “cookies” (small text files sent by your computer each time you visit the website, unique to your user account or your browser) or similar technologies to capture log data.

If we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser deletes them). For example, we may use cookies to store your language preferences, other settings or “remember” you if we use something like a pop-up message, so you don‘t have to set them up every time you visit. Most website browsers offer various “privacy” settings, which you may choose to set according to your needs.

Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors from our website. Please note that you are free to refuse cookies.

For details about cookies and browser privacy options, please consult your browser help pages.

Social media

On our website you can share information on social media, through the available social media buttons. The relevant social media can place cookies through these buttons. We have no influence on the use by these parties. They are responsible for the use and provision of data obtained in this way. The privacy policy and the general terms and conditions of the relevant social media are applicable to this use.

Device information

In addition to log data, anonymous technical information about the device you’re viewing our website on, including type of device, operating system, settings etc. may also be recorded.

Whether some or all of this data is logged depends on what type of device you’re using and the settings you have chosen. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. To learn more about what information your device makes available to us, please check the policies of your device manufacturer or software provider.

What do we want with all this data?

We use personal data obtained in the first instance to carry out the agreement that we conclude with the customer in the context of offering products and services on our website and in our physical shop, and for internal administration. More specifically, we ask you to share your personal data with us for the following purposes:

  • For the benefit of entering into, maintaining and improving the contractual relationship with its (potential) customers, or for improving the services and products.
  • For the application and implementation of legal obligations.
  • To make analyses regarding purchasing and visiting behaviour on the website and our physical shop and comparing this with other (similar) shops with which we have active or passive cooperation.
  • To provide your personal promotions, offers, tips and information by email and/or post.
  • To provide purchase related information such as user guides, usage tips, information and related products.

We are very unlikely to spend much time pouring over screens of anonymous technical data and website visitor statistics, however, we may keep an eye on things from time to time. It can be useful for us to know which of our web pages or sections are popular (and which are not). It can also be handy to measure the effectiveness of any marketing activity if we see a corresponding jump in visitor numbers. Server Logs can also be valuable if the website has a technical problem, or in the unlikely event that our site suffers a security breach such as hacking.

With whom do we share your personal data?

We may share your personal data with companies affiliated with ourselves, our clients or subcontractors (such as processors) who provide services on behalf of us or carry out assignments, suppliers, government agencies and other business contacts.

We may be required to provide your details due to a statutory obligation on us and/or following requests from authorities.

We have taken the necessary organisational and contractual measures to ensure that personal data is processed and protected in line with European legislation.

Technical Data Analysis

We may use a trusted and secure 3rd party “analytics” service such as “Google Analytics”.

The only people with access to this data are the website owner / administrator and the data controller who has collected the data – eg.  Services like these can help us to monitor and understand technical data and statistics with a view to improving our website, user experience and service to you. The type of data available ranges from our most popular website pages or sections, any external websites linking to our pages, any geographic regions where our visitors may be coming from. It can also flag up any technical problems, such as web pages which are failing to display properly etc.

You can find out more about how Google handles and stores user data, security and privacy here:

Sign-up Services & Contact Forms

We offer a subscription news service, where you can receive automated updates when we post a new blog. We also send seasonal e-newsletters and advice notes on your purchases to subscribed Rewards Card loyalty card members. The contact information you give us, such as your name and email address which is obviously required in order to deliver your service, is stored remotely and securely in an encrypted database by a 3rd party email service provider.

Before you can sign up to a service such as a newsletter or use a contact form, we require that you give us your explicit permission to use your contact details so we may provide the service you requested (deliver e-newsletters or reply to your message).

We never SPAM or sell or share data

In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, we never send bulk unsolicited emails, (popularly known as Spam) to email addresses.

We may send emails to existing customers or prospective customers who have enquired or registered with us, regarding products or services directly provided by us.

All emails sent by us will be clearly marked as originating from us. All such emails will also include clear instructions on how unsubscribe from our email service and any future emails. Such instructions will either include a link to a page to unsubscribe or a valid email address to which you should reply, with “unsubscribe” as the email subject heading.

If a Rewards Club loyalty card member unsubscribes from our emails, you will no longer receive emails but will still be a member of the scheme. You can still collect and redeem points in store, and our team can advise you of your balance in store. If you want to leave the Rewards Club loyalty card scheme please talk to one of the team in store.

How long do we keep your data?

We do not store your data longer than necessary for the implementation of the agreements and in any case no longer than 24 months after the agreement has been terminated, unless this is necessary to comply with a statutory obligation for retention.

The termination of an agreement in this case means the cancellation of a Rewards Club loyalty card or the unsubscribing of a newsletter. If you wish to have your data removed in full, you can submit a request for this.
Website Security Software such as “Wordfence”

Our website may be equipped with 3rd party plugins such as “Wordfence” for additional security. This software is designed to log and monitor the activity of site visits by ip address, alert us and act to protect the website if something potentially unsafe or suspicious occurs. For example, if an ip address attempts to login to our website without the correct credentials, that ip address may be recorded and further attempts to access the site may be denied.

Only website administrators are able to view any data recorded for safety and security of the website and its visitors.

In the event of a serious security breach, we will attempt to notify any users whose data might be affected within 72 hours wherever possible.

Choices you have about your data

You can cancel any subscription you may have asked us to sign up to at any time. For example, if you unsubscribe to a newsletter we will also remove your details from the subscribers database.

You also have data / privacy options available to you through the device or software you use to access our website. For example your browser or the device you use lets you control any cookies or other types of local data sharing and storage.

To learn more about your choices, please see the information provided by your device or software provider.

Your Data Privacy Options

You have options in relation to the information that we have about you which are described below. To exercise any of these options, please contact us.

You can access any information we hold about you

Please contact us using any of contact options on our website, asking us for details of any data we hold about you. If we have any data which matches the details you give us, we’ll attempt to share this with you within 40 days of your request.  A fee of £10 may be charged at our discretion.

Get your information corrected or deleted

You can contact us using any of the contact methods available on our website to update or delete any personal information we may have on record. For example, if you subscribed to a newsletter and have a new email address.

Object to us processing your information

You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. We only ever send you such material if you’ve agreed to it but, if you’d rather we didn’t, you can easily unsubscribe at any time.

Have the information you provided to us sent to another organisation

Where we hold this information with your consent or for the performance of a contract with you, where it’s technically feasible. Proof of ID will be required.

Right of Complaint

If you’re based in the EEA and think that we haven’t complied with data protection laws for some reason, please contact us directly in the first instance detailing your complaint and we will do our best to resolve your concerns. You also have a right to lodge a complaint with the Data Protection Commissioner in Ireland or with your local supervisory authority.


We can change our privacy policy. We will amend any changes to our privacy policy on this page. We therefore recommend that you regularly check our current privacy policy with regard to any changes.

Questions, comments, complaints

If you have any questions, comments or complaints in response to this privacy statement or about the way we handle your personal data, you can contact us by e-mail at [email protected].

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